4

Fine-tuning your business model

Discover how your business model will work in practice and what its financial, social and environmental impact will be 

time estimation

22 hours 

key outcomes

After completing Module 4, you will have a detailed blueprint of your resale or rental model that will help you to identify what partnerships, decisions and steps you still have to make and take to be ready for pilot launch.
‍
Module 4 will also help you to check whether your model is financially viable, convenient for the customer and has a positive impact on people and the planet.
A

Creating a business model blueprint

1
Use the Business Model Blueprint to map out the systems, processes, content and capabilities that need to be in place to deliver your business model to the customer and to identify what decisions and steps you still have to make and take to be ready for pilot launch. 

tools

Business Model Blueprint

Map out the systems, processes, content and capabilities that need to be in place to deliver your business model to the customer.
3 hrs
Extended team

Business Model Blueprint

Map out the systems, processes, content and capabilities that need to be in place to deliver your business model to the customer.
3 hrs
Extended team
b

Identifying and selecting partners

1
Start by reviewing the Partner Database to scope solution providers and innovators who could potentially support you to operationalise your circular business model. 
2
Then, use the Partner Guide to gain insight into the most common challenges that brands and solution providers experience when attempting to forge meaningful partnerships as well as ways to overcome them. 
3
Finally, read Avery Dennison's Digital Deep to get inspired on how digital innovation can help to advance your circular business model. 

tools

Partner Database

Browse the innovators, solution providers, experts, frontrunning and exploring brands who are members of the Switching Gear Enabling Network.
30 min
Individual

Partner Database

Browse the innovators, solution providers, experts, frontrunning and exploring brands who are members of the Switching Gear Enabling Network.
30 min
Individual

Partner Guide

Explore the most common challenges that brands and solution providers experience when attempting to forge meaningful partnerships, as well as ways to tackle these challenges.
30 min
Core team

Partner Guide

Explore the most common challenges that brands and solution providers experience when attempting to forge meaningful partnerships, as well as ways to tackle these challenges.
30 min
Core team

Digital Deep Dive

Avery Dennison's Digital Deep Dive provides food for thought on how digital innovation can help to advance circular business models.
30 min
Individual

Digital Deep Dive

Avery Dennison's Digital Deep Dive provides food for thought on how digital innovation can help to advance circular business models.
30 min
Individual

RECOMMENDED READING

The future of garment technology in circular fashion
Read on the Circle Economy website
Leading circular: Pathways for evolving apparel and textile businesses from linear to circular
Read on the Renewal Workshop website
c

PRIORITISING CUSTOMER CONVENIENCE

1
Use the Customer Experience Map to capture your customer’s thoughts and feelings as they interact with your business model, pinpoint potential frictions and optimise their experience.

tools

Customer Experience Map

Capture your customer’s thoughts and feelings as they interact with your business model.
90 min
Core team

Customer Experience Map

Capture your customer’s thoughts and feelings as they interact with your business model.
90 min
Core team
d

Building a business case

1
Use the Building the Business Case slides to assess and optimise the financial viability of your model before pilot launch.

tools

Building a Business Case

Assess and optimise the financial viability of your model before pilot launch.
14 hours
Individual

Building a Business Case

Assess and optimise the financial viability of your model before pilot launch.
14 hours
Individual

RECOMMENDED READING

The future of circular fashion: Assessing the viability of circular business models
Read on the FashionforGood website
Building the business case for circular business models. Part 1: Resale
Read on the Circle Economy website
Building the business case for circular business models Part 2: Rental
Read on the FashionUnited website
The circular economy (is) in fashion: An investment decision support tool for fashion brands interested in circular fashion rental services
Read on the TU Delft website
e

Safeguarding impact

1
Use the Impact Dial to cross check your model against common blindspots and ensure its design has a net-positive impact on people and the planet.

tools

Impact Dial

Consider and flag environmental, social, market and governance blindspots associated with your circular business model.
120 min
Core team

Impact Dial

Consider and flag environmental, social, market and governance blindspots associated with your circular business model.
120 min
Core team

RECOMMENDED READING

Avoiding blinsdpots: Promoting circular and fair Business models
Read on the Circle Economy website
Understanding the environmental savings of buying pre-owned fashion 
Read on the FarFetch website
Reading the fine print: Ensuring circular business models are truly sustainable
Read on the Circle Economy website
Square your circle: How to ensure a just transition to reuse business models in apparel
Read on the World Resources Institute website

LISTEN TO HOW OTHER BRANDS FINE-TUNED THEIR BUSINESS MODELS WITH IMPACT IN MIND

Episode 4 of the Switching Gear podcast is all about  fine-tuning the business model. Now that you have a clearer picture of how your concept will work in reality, it is time to understand in finer detail what processes, systems and capabilities are needed to bring the value proposition to life in preparation for the pilot launch as well as how you can safeguard the financial, social and environmental impact of the model in the process.
‍
Join Asket, Lindex, ETP and Kuyichi and your hosts, Gwen Cunningham and Hélène Smits, as they uncover the devil that’s in the detail!

next steps

1
Getting started
2
Understanding the customer and the market
3
Prototyping your concept
4
Fine-tuning your business model
5
Piloting your business model

The Circular Toolbox is an online tool powered by Circle Economy and made possible thanks to the generous support of Laudes Foundation.

Learn more
With the support of

the toolbox

Module 1: Getting startedModule 2: Understanding the customer and marketModule 3: Prototyping your conceptModule 4: Fine-tuning your business modelModule 5: Piloting your business model

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