The apparel industry is changing. Circular business models are gaining rapid momentum in the market and capturing the attention of a new generation. Pioneering brands and innovators globally are forging a new path and proving how innovative rental and resale business models can allow us to do more with less.

The potential has never been more apparent, but the journey to get there is still not easy. A thousand questions arise… How can I design a circular business model that suits my brand's identity, market and product? How can I build a circular business model that aligns with our impact goals and financial targets? How can I get buy-in and support from my management and peers? How can I find the right partners for take-back, repair and laundry? The list goes on.

This is why we created this guide and toolbox—to help brands to design and launch circular business models that are financially competitive, impact-driven and that delight and engage the user.

The Circular Toolbox is an initiative of Circle Economy's Circle Textiles Programme, whose mission is to prevent and reduce the textiles waste mountain. Learn more on the Circle Economy website.